Serba Wangi Sdn Bhd is a Malaysian FMCG company specialising in rice and rice-based products. The company is best known for its flagship JATI brand, which has become closely associated with Serba Wangi and its rice business.

Established in 1993, Serba Wangi has grown into one of Malaysia’s leading rice millers and wholesalers. The company’s operations cover the full rice supply chain, from milling and processing to packaging, distribution and wholesaling of various rice and rice-based products.

JATI & Other Well-Known Brands

JATI is the flagship brand of Serba Wangi, supported by a portfolio of other well-known brands including ecoBrown’s, Kapal Layar, Carnation, SongHe Noble Pine Crane, SongHe Lotus, Fres-Harves and JATI Signature.

The company also offers ecoBrown’s rice products aimed at health-conscious consumers, alongside a growing range of products beyond traditional rice.

Growing Beyond Rice

Serba Wangi is expanding its FMCG portfolio into other food and beverage categories, including rice snacks, beverages and instant noodles. These products are available under brands such as Brice, Chom Chom and Nuuna.

This expansion allows the company to build on its experience in rice while reaching consumers through a broader range of everyday food products.

Distribution Across Malaysia

Serba Wangi is headquartered in Kedah, Malaysia’s well-known “Rice Bowl State”. From its base in Kedah, the company has developed a wide distribution network covering Peninsular Malaysia.

The group operates branches in Penang, Perak, Selangor, Negeri Sembilan, Pahang, Melaka and Johor to support its processing, distribution and wholesaling operations.

Build Your Career with Serba Wangi

Interested in building a career in the FMCG, food manufacturing, rice processing, distribution or sales industry? Explore job opportunities at Serba Wangi Sdn Bhd and discover opportunities to be part of a Malaysian company with a long-standing presence in the rice and FMCG industry.