Retail and wholesale trade managers, plan, organize, coordinate and control the operations of establishments that sell goods on a retail or wholesale basis. They are responsible for operational direction of shops, or of organizational units within shops that sell particular types of product.

• Serves customers by helping them to select products.
• Drives sales through engagement of customers, suggestive selling, and sharing product knowledge.
• Greets and receives customers in a welcoming manner.
• Responds to customers’ questions.
• Directs customers by escorting them to racks and counters.
• Provides outstanding customer service.
• Documents sales by creating or updating customer profile records.
• Manages financial transactions.
• Processes payments by totaling purchases, processing checks, cash, and store or other credit and debit cards.
• Alerts management of potential security issues.
• Assists with inventory, including receiving and stocking merchandise.
• Keeps clientele informed by notifying them of preferred customer sales and future merchandise of potential interest.
• Determining product mix, stock levels and service standards;
• Formulating and implementing purchasing and marketing policies, and setting prices;
• Promoting and advertising the establishment’s goods and services;
• Maintaining records of stock levels and financial transactions;
• Undertaking budgeting for the establishment;
• Controlling selection, training and supervision of staff;
• Ensuring compliance with occupational health and safety regulations.