Product Marketing Strategy:

• Collaborate with the product development team to understand product features, benefits, and unique selling points.
• Develop and implement comprehensive product marketing strategies to promote our products effectively, drive product awareness and market penetration.
• Conduct market segmentation analysis to tailor messaging for different target audiences.
• Collaborate with cross-functional teams to align marketing strategies with overall business objectives.

Market Trends Analysis:

• Stay abreast of industry trends, consumer behavior, and emerging market opportunities.
• Perform market visit and meet-up with dealers for market insights.
• Conduct comprehensive competitor analysis to identify strengths, weaknesses, opportunities, and threats.
• Translate market insights into actionable strategies to position our products effectively.

Pricing Research and Strategy:

• Conduct thorough pricing research to ensure competitive positioning and profitability.
• Develop pricing strategies that reflect market dynamics and customer value perceptions.
• Collaborate with finance and sales teams to ensure pricing aligns with financial objectives and sales targets.

Campaign Development & Execution:

• Oversee the end-to-end execution of marketing campaigns, ensuring alignment with brand guidelines and messaging.
• Work closely with the creative team to develop compelling marketing collateral and campaigns.
• Monitor campaigns based on performance metrics and feedback and seek continuous improvement.

Data Analysis and Reporting:

• Utilize marketing analytics tools to track and measure the performance of marketing campaigns.
• Generate insightful reports for key stakeholders, highlighting successes and areas for improvement.

Cross-Functional Collaboration:

• Work closely with product development, sales, and other departments to gather insights and incorporate them into marketing strategies.
• Foster a collaborative environment to drive innovation and continuous improvement.