Marketing Manager are involved in developing marketing campaigns to promote our in-house products and events. The role broadly includes planning, organising events, sponsorship, advertising, public relations and research. The focus is raising awareness of our Group of Companies to the public.

Main Duties & Responsibilities:

• Preparing and delivering marketing plans within key objectives
• Working with in-house designers to produce materials of visual impact and within guidelines
• Involving each stage of campaign, and reporting results once completed
• Liaising with media and printers as required and managing the production of marketing materials such as leaflets, flyers, posters and social media.
• Liaising with events coordinators to maximise visibility to the public.
• Sourcing advertising opportunities and placing adverts in the press, radio or TV as appropriate to the product or service.
• Monitoring competitor activity and generating leads for products and services.

Sales & Membership

• As part of the Business Development Team, to manage, develop and deliver an effective membership drive.
• To achieve annual membership and income targets by; 

               a) Planning and executing activity to recruit and retain members 

               b) Supporting the sales targets of the respective outlets

•  To use the RM system to manage, analyze and update membership databases; 
• To conduct market research on the target customer groups by understanding their needs and provide strategies to increase sales. 
• To monitor competitor activity and generate leads to improve the outlets’ competitiveness.
• To evaluate marketing campaigns by preparing reports; 
• To produce reports showing the results of membership recruitment, retention, and non-renewals.
• To undertake all membership administration as relevant to the role including point redemption. 
• To keep all members informed of outlets’ promotional information via social media.
• To co-ordinate relevant membership events with other colleagues.