Copywriters are required to have excellent writing skills, as well as creativity and attention to detail.

They are also expected to be part of new business pitches and participate in internal meetings.

Some agencies require an IPA Foundation Certificate (professional advertising qualification) for newcomers entering the field. ...

Comfortable with live streaming on TikTok and engaging with viewers in real-time.

Experience in leveraging TikTok's algorithm and best practices to maximise reach and engagement.

Ability to brainstorm and execute creative concepts tailored to the TikTok audience. ...