Conduct consumer and market research to identify how our brand is positioned, and provide insights to establish, sustain and grow brand awareness and market share
Take the lead to develop the brand strategy and growth plans, while working closely with Marketing & Operations
Work closely with internal stakeholders to ensure that our products and services are aligned with the brand direction. This shall encompass store operations and growth, business analysis, new product development and customer experience.
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Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio.
Develop portfolio selling for therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
Build strong multi-channel engagement plan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns.
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Contributes to development and executes strong, functionally aligned brand plan. Understands business impact of ATL and BTL investment of her/his brand.
Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
Contributes to the development of Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with multiple agencies to develop campaigns and collaborations to ensure all brand communication contributes to enhancing the brand equity, that aligns with the brand's values and goals.
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Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
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Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
...
Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio.
Develop portfolio selling for therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
Build strong multi-channel engagement plan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns.
...