Collaborate with key business partners to identify marketing collaboration opportunities and execute thematic/tactical campaigns to increase card spend.
Provide clear direction on marketing communication needs and oversee the production of relevant advertising materials to communicate campaign objectives.
Assist in managing the Usage and Partnership team, developing partnership activities and maintaining partnership materials.
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Identify marketing communication needs and to provide clear direction on communication to relevant department / agencies in producing relevant advertising materials in which will communicate the objectives of the campaign.
Manage A&P expenses and ensure programs and processes are executed effectively and efficiently
Managing the Usage and Partnership team including developing partnership activities, create and maintain partnership materials including business slides, partner spend analysis and performance metrics, also update for relevant stakeholders.
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To lead the execution of Company Community Outreach activities based on Company CSR Pillar and Sustainability Framework which includes volunteers’ management, internal coordination and reporting.
To monitor and ensure the Business Unit Level Community Outreach activities conducted as per established practices and required data from the activities are well documented for reporting purposes.
To drive the execution of Malaysian AEON Foundation activities which includes fund-raising activities, disaster relief, donation activities and other activities planned by the Foundation.
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Implement consistent digital advertisements for credit cards or personal financing to increase customer conversions and generate qualified digital leads.
Analyze the effectiveness and impact of current marketing initiatives through tracking and analysis to optimize and scale at large.
Develop marketing and sales aid/promotional materials to establish product messaging as well as to effectively promote new campaign initiatives.
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Implement consistent digital advertisements for credit cards or personal financing to increase customer conversions and generate qualified digital leads.
Analyze the effectiveness and impact of current marketing initiatives through tracking and analysis to optimize and scale at large.
Develop marketing and sales aid/promotional materials to establish product messaging as well as to effectively promote new campaign initiatives.
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Frequent conduct Fintech market research on digital technology, propose & implement applicable solutions/features to the Company.
Act as the owner of digital business platform (AEON Web, Mobile App, Wallet & any digital business platforms) to create & maintain the digital business platform through collaboration/coordination with respective stakeholders.
To measure & monitor on the digital business platform performance and liaise with respective business units for the digital platform improvement and growth.
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Identify marketing communication needs and to provide clear direction on communication to relevant department / agencies in producing relevant advertising materials in which will communicate the objectives of the campaign.
Manage A&P expenses and ensure programs and processes are executed effectively and efficiently
Managing the Usage and Partnership team including developing partnership activities, create and maintain partnership materials including business slides, partner spend analysis and performance metrics, also update for relevant stakeholders.
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