Digital Strategy Development: Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with business objectives and target audience.
Content Creation: Create engaging and relevant content for digital channels, including website, blog, social media, email, and advertising campaigns. Ensure that content is optimized for SEO and tailored to specific audience segments.
Social Media Management: Manage and maintain social media profiles and pages, including content scheduling, posting, and community engagement. Monitor social media trends and performance metrics to identify opportunities for growth and engagement.
Email Marketing: Plan, execute, and optimize email marketing campaigns to nurture leads and drive conversions. Segment email lists, create compelling email content, and analyze campaign performance to improve results.
Website Management: Collaborate with web development and design teams to maintain and update the company website. Ensure that the website is user-friendly, mobile-responsive, and optimized for performance and conversions.
Market Research: Stay informed about industry trends, best practices, and emerging technologies in digital marketing. Conduct competitor analysis and market research to identify opportunities and threats.

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Digital Marketing Executive