To plan and execute marketing strategies and deliver the marketing projects with KPIs agreed by the Management.
Managing marketing campaigns including advertising & promotion support to all Resort’s business units, in terms of the marketing strategies to drive resort traffic/arrival and revenue.
To drive project management/implementation of multiple-channel digital marketing platforms for incremental revenue generation and operation efficiency.
Responsible for end-to-end marketing material production process from creative design, printing to delivery/installation.
Manages the brand, messaging & positioning online & on-the-ground.
Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets
Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactic
Develop & oversee various marketing strategies & campaigns in line with the brand guidelines & story.
Devise & present ideas & strategies for promotional activities with Operations team.
Writing & proof-reading copy.
Manage the relationship with the various departments that are responsible for the development of marketing campaigns.
Stimulate dialogue & communication with guests & consumers.
Proven success in developing marketing plans and campaigns
Excellent written and verbal communication skills
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Maintain and improve various social media accounts including Facebook, Instagram, Mixcloud, Youtube & Spotify as well as any others planned.
Work with website developers & content writers to ensure website visibility & functionality.

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Zouk Genting Marketing Manager

Zouk Consulting (M) Sdn Bhd

Zouk Consulting (M) Sdn Bhd

Zouk Consulting (M) Sdn Bhd

Zouk Consulting (M) Sdn Bhd

Zouk Consulting (M) Sdn Bhd

Zouk Consulting (M) Sdn Bhd