Develop and grow the assigned outlets by ensuring strong brand representation, and sustainable business growth and relationships.
Execute all sales and marketing initiatives and programs in order to deliver superior business performance for Yee Lee Products.
Maximize assigned accounts P&L and profitability and deploy effective and efficient management of promotion funds and budgets in meeting company expectations.
Driving account receivable excellent.
Lead merchandisers to drive YL and Principles business priorities, 5P merchandising and deploy effective business opportunities.
Key Person to coordinate with branches on key account promotion execution, ensure execution effectiveness.
Deploy the budgeted investment from trade marketing in order to meet the sales and marketing priorities.

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