To update the Management on all competitors’ advertising and PR activities.
To plan, oversee, organise different scale of online and offline activities based on company's objective / direction, i.e. overseas authors, local authors, in-store activities, online activities, LIVE sharing session, launchings, bookfairs events, Mega Bookfairs, BookFest, Concerts, competition, activities, prerecord videos, award & ceremony, workshop, book review, and etc.
To collaborate with partners i.e. media, sponsors, suppliers, influencer to create synergy towards a mutual win-win situation for all.
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Alongside the management and marketing team, brainstorm and comprehend the objective of each initiative, as well as plan for the required resources and logistics effectively.
Coordinate and mobilize an effective communication strategy between the CEO's office, all departments, brand ambassadors, media, public relations partners, and other stakeholders to make sure a smooth event is executed.
Oversee the creation of compelling content for various communication channels, including press releases, website content, and social media posts.
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Duties include but are not limited to the following:
Perform a wide variety of office support assignments such as maintaining file registry and operating office equipment, arranging meetings, including scheduling of interviews and appointments, and other miscellaneous job-related duties
Serve as liaison with other departments on administrative, IT and HR matters
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Coordinate and mobilize an effective communication strategy between the CEO office, all departments, brand ambassadors, media, public relation partners, or other stakeholders to ensure smooth event execution.
Oversee the creation of compelling content for various communication channels, including press releases, website content, and social media posts.
Able to utilize a diverse range of channels (TV, press, internet etc.) to maximize brand exposure, exhibitions and promotional events.
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It reports to the Vice President, Group Corporate Communications. You will develop and implement effective communications strategies and build a positive image for the Group amongst our stakeholders. This role will also be responsible for planning, developing and executing external and internal events.
In addition, you are to work closely with colleagues in subsidiaries, marketing, and social media, to provide communications support to ensure messages are consistently, clearly and effectively communicated. You will work in a high performing team, with care and attention to detail and operationalise strategic messages and communication campaigns, to always serve the needs of the business when communications support is required. You are required to manage internal and external communications strategies, materials and content including:
Internal Communications Responsible for internal communication, to ensure that employee engagement and the Singlife culture are properly built. Partner with subsidiaries on corporate initiatives and provide support for consistent and clear communications.
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