Develop and execute comprehensive digital marketing strategies tailored to the SEAO region, leveraging industry trends, consumer behaviors, and competitive insights.
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Develop and execute comprehensive digital marketing strategies tailored to the SEAO region, leveraging industry trends, consumer behaviors, and competitive insights.
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Additional responsibilities include market research and audience segmentation, monitoring the results of ongoing loyalty campaigns, drawing actionable insights from performance reports, and implementing best practices in future marketing initiatives.
Additional responsibilities include market research and audience segmentation, monitoring the results of ongoing loyalty campaigns, drawing actionable insights from performance reports, and implementing best practices in future marketing initiatives.
Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales
Collaborate with cross-functional teams to ensure cohesive integration of marketing efforts with business objectives and sales programmes.
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This role sits in the Digital Marketing team and would be reporting to the Head of Digital Strategy to lead the loyalty work stream. As a Loyalty Marketing Assistant Manager, you will be in charge of developing a detailed marketing roadmap to encourage brand engagement via various programs, campaigns, and similar initiatives that boost customer retention via our app and platforms. Additional responsibilities include market research and audience segmentation, monitoring the results of ongoing loyalty campaigns, drawing actionable insights from performance reports, and implementing best practices in future marketing initiatives.
Strategic Planning & Analysis (35%)
Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales
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