ABSOLUT BRANDS SDN. BHD.

Absolut Events began in 2019 when its sister online F&B brand Absolut Chocolat was growing rapidly, and looking for an outlet to reach its customers. Thus began Absolut Food Fest, whose maiden event at the Shah Alam Stadium garnered a whopping 250k people. A big shocker, considering it was only their first time, and that the entire event was marketed exclusively on Instagram. Featuring local celebrities and social media influencers, the event featured 15 viral and top local brands, amongst the 150 vendors that joined, positioning Absolut Food Fest as a brand that brought together the best in F&B, all under one roof. After the roaring success of its first event, Absolut Food Fest travelled to Johor for its second instalment, capturing the hearts and footfalls of 350k people at Angsana JB, with 20% of its visitors from Singapore.

 It was a fantastic event with a total of rm5 million spent generated. And with that, Absolut Food Fest held its third event after the Covid Lockdown at Bukit Jalil Astro, 200k people and then launched Absolut Bazaar a month after, its fashion & retail branch. Partnered with Mitec and MyEvents Intl, they brought in 1.25 million visitors from across the nation as well as from Singapore, with the total spending of rm9 million at the event. Finally, venturing into the music industry, Absolut Music Fest was launched recently at Bandar Malaysia with 255k people attending the concert.