ACTION GROUP established in 1980, has started as a traditional family-based company dealing in automotive spare-parts for the aftermarket.

YUEN SHENG ("元生"), motivates us to be "ever-growing". ACTION directs us to achieve our dream. Established in 1980, we constantly seek new business opportunities either through integration or diversification.

From a traditional family-based auto spare parts dealer-distributor, today, we have grown into a modern corporate group, the sole agent and distributor for various reputable internationally renowned products.

OUR PHILOSOPHY

The three fundamental values of our spirit are SINCERITY, PROGRESSIVENESS & SHARING, contributing toward creating a better life.

SINCERITY
The basic virtue of our people. Good personality and upholding positive values before being trained on technical skills.

PROGRESSIVENESS
The basic spirit of searching for excellence. Be innovative for higher productivity, quality products and better services for the perpetuation of corporate growth.

SHARING
The basic principle towards living. We succeed in maintaining a lasting and harmonious relationship through sharing and giving.

OUR PHILOSOPHY: TOGETHER WE CREATE A BETTER LIFE
It is in the spirit of togetherness, we strive for exellence, promote positive human values, create quality life for individual, family, corporate and the society.

Action Sunrise Sdn. Bhd.

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