Job Title: Social Media Specialist (TikTok and Shopee)

Location: Kuala Terengganu

Company Description: We are a dynamic retail pharmacy, Farmasi Lautan, committed to serving our community with quality products and excellent service. With over 40 outlets, we are dedicated to expanding our online presence through platforms like TikTok and Shopee.

Job Description: We are seeking a skilled Social Media Specialist to spearhead our presence on TikTok and Shopee. The successful candidate will be responsible for creating engaging content, managing our accounts, and driving growth and engagement on these platforms. This role requires a creative thinker with a passion for social media, a strong understanding of TikTok and Shopee's algorithms and trends, and the ability to collaborate effectively with the marketing team.

Responsibilities:

Develop and implement a comprehensive TikTok and Shopee strategy to increase brand visibility and drive sales.
Create and curate engaging content, including videos, images, and copywriting, tailored to each platform's audience.
Manage and optimize TikTok and Shopee accounts, including daily postings, responding to comments and messages, and monitoring analytics.
Stay up-to-date with TikTok and Shopee trends, algorithm changes, and best practices to maximize reach and engagement.
Collaborate closely with the marketing team to align social media efforts with overall marketing goals and campaigns.
Monitor and report on key metrics, including follower growth, engagement rates, and conversion rates, and use data to refine strategies and tactics.
Identify opportunities for partnerships, collaborations, and influencer marketing campaigns on TikTok and Shopee.
Stay informed about competitors' social media activities and industry trends to identify opportunities for innovation and differentiation.

Requirements:

Proven experience managing TikTok and Shopee accounts for a brand or business, with a strong portfolio of successful campaigns and content.
In-depth knowledge of TikTok and Shopee platforms, including algorithm, features, and best practices.
Excellent creative and storytelling skills, with the ability to create compelling content that resonates with target audiences.
Strong communication and collaboration skills, with the ability to work effectively in a fast-paced team environment.
Analytical mindset with the ability to interpret data and analytics to drive decision-making and optimization strategies.
Familiarity with social media management tools and analytics platforms.
Ability to multitask and prioritize tasks effectively to meet deadlines and objectives.
Bachelor's degree in Marketing, Communications, Digital Media, or related field preferred.

If you are passionate about social media and eager to make an impact in a dynamic retail environment, we'd love to hear from you!

Lau & Tan Pharmacy Sdn Bhd

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