Company Strategy

Purpose : To be a leading company in manufacturing children and kid’s cookies by creating a trend of eating healthily habits.

Vision : To venture out to South East Asia market and exceeds the expectations. To be the largest manufacturer leading the healthy eating trend out from Malaysia into South East Asia.

Mission Statement : To build a healthy young generation by creating healthy food and a better eating behaviour through innovations with an opened heart.

Core Values : Younger generations should be eating healthily and also must be taught to have a good business as well as morale ethics into all aspects of outlet business values.

Goals : Regional expansion in manufacturing children’s cookies and develop and adding a better and healthy ingredient for the younger generations. Increase the percentage of people eating better and grow healthier along with us. To build a good reputation in the field of food manufacturer and becoming a key player in the industry.

LONG SHENG DA FOODSTUFF SDN BHD

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