Our Vision:
To be the preferred insurer in Malaysia, always anticipating customers' needs and delivering world class customer experience.

Our Mission:
To provide our customers and their dependents with financial security and peace of mind, by offering a superior range of savings, protection, investment and retirement products.

Our Core Values:
Innovate & Create Opportunities - We pursue new initiatives and challenge ourselves to create opportunities
Demonstrate Care & Understanding - We understand and care about the needs and expectations of our employees, customers, agents, partners and shareholders
Collaborate - We encourage openness, mutual trust, and teamwork throughout the organisation
Deliver Excellence - We fulfill our promises and deliver on a clear set of expectations, maintaining our integrity at all times

Lye & Associates

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