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gine that the person reading your business plan document has never heard of you, and doesn’t know anything about your business.

What should be their takeaway? What do they need to remember about you and your company?

When composing this section of your business plan, focus on the highlights: who you are as the founder and owner, other prominent team members, your product or service, and why it is unique. Think of this chapter as the “who, what, when, where, and why” of your business.

Who is your intended audience?

Developing a business plan that suits your purposes means tailoring it to your audience. Sometimes that can mean eliminating a section that isn’t applicable to your current project. If you’re writing this chapter for an internal business plan, you could approach writing a company overview as a status update on the company. How did you get to where you are today? Who is currently in charge?

Depending on who is viewing and working with the business plan in the company, this chapter may not be necessary. However, an employee who is new to the company or project may appreciate some background information and context.

If this plan is for outside use or investment, consider the perspective of your audience. They won’t know your team, facilities, or legal structure yet—you want to fill in the blanks for them in a polished and organized way. Present your company like it is well poised to accept their financial backing and hit the ground running.

The company overview in your business plan will include the following sections:

Now that we’ve set the groundwork on what should generally be included in this chapter of a business plan, let’s break it out section by section for more detailed information:

Company overview

This is the meet and greet section of your business plan. If you were to eloquently write down your elevator pitch, you could put it in this section. Keep this brief, as you’re going to be expanding on what you say here in the next few sections.

Company history

This is the “Once upon a time…” of your business plan. The company history section will start out with when your business was founded and who was involved, and will go into a little of the backstory.

This section is going to vary depending on who this business plan is being presented to and what stage your company is in. Is this an internal plan? Historical data may not be essential. Is this a plan to seek funding? In that case, investors will want to know your backstory, and this section will allow you to provide some context for your business plan. Include how the company started, how it grew and changes made along the way. What led you to this point?

If you are an existing business seeking funding for expansion or a new project, the company history section is going to be pretty significant. You’ll want to make it clear that you have a strong track record of successful projects, weathering the tough times, a