Working closely with the Managing Director, you will be the driving force behind the Benjamin Barker brand’s visual experience, with the chance to mentor, motivate and inspire team members.
Lead the design and creative inputs on new restaurant from conceptual stage, design development, and kitchen design etc to cater the needs of target customers.
Oversee the design process, FF&E, compliance, scheduling and interface with internal stakeholders to develop design theme, spaces planning and finishes.
Work closely with external parties, including in design process, construction on site
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Lead and inspire the creative team to establish and uphold brand standards, fostering an environment where innovative ideas and compelling executions thrive. Act as the vision-keeper for the team, communicating the project's purpose and maintaining its intent, ensuring that every member is aligned and inspired
Translate marketing strategies into creative visions that resonate with our brand identity, setting new standards of creative excellence across all business units. Make strategic decisions that drive the project forward, ensuring that the creative output not only meets but exceeds expectations
Masterfully manage projects from concept development through to production, ensuring quality, budget, and deadlines are met. Guide the creative process with a keen eye on maintaining a cohesive brand style from conceptualization, design, and post-production phases
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The team will craft the most connected social experience rooted in culture to spark conversation that will drive WEEKLY+ recruitment across ASEAN and South Pacific. We will do this by:
Fostering connected communities around the client brands, culture, customers, prospects, and influencers on social channels.
Crafting social-first content & engagements that deliver value to our audiences on social.
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You will tailor your creative and content to audiences, platforms and culturally relevant moments. You will confidently pitch bold social ideas to the clients, internal teams, senior leaders, and partners, draft compelling social campaigns and content for an array of brands with different audience considerations, stay on top of trending content and audience behaviors to inform opportunistic content and strategies.
Responsibilities:
Responsible for the consistency, direction and execution of all social creative output, overseeing, directing and approving a high volume of social, website content, digital advertising and video work.
Maintain a close relationship with the client to ensure you understand business critical needs and maintain an open dialogue on all creative campaigns.
Work closely with the Creative Lead, Client Lead and Strategy Director to get to the right briefs that deliver remarkable and innovative ideas.
Work closely with other members of the team to ensure high standard of creative output that delivers against key objectives.
Creative passion to drive strategically sound creative solutions for modern audiences on modern channels.
Help drive social-first idea led' creative solutions that utilise the full benefits of the addressable channels available.
Provide progressive creative leadership across the creative and production process to ensure best in class delivery.
Translate creative direction and copy points from creative briefs into engaging and effective concepts and core creative ideas for an array of brands, products and briefs.
Push the envelope for high impact creative and social content that spurs action and emotion from core audiences.
Crafts work that inspires product consumption and engagement.
Ensure creative executions meet the highest standard of craftsmanship.
Stay abreast of global cultural trends and industry updates, and proactively develop timely ideas for real-time content.
Qualifications
Must instinctively think social and have experience of all aspects of the digital comms mix including digital, social, content, and video.
8+ years in an agency setting with portfolio of social forward creative that makes our jaw drop.
Experience of running a modern creative department of digital first' thinkers and of a similar size is essential.
Will also be involved in TV, print, radio etc campaigns, as well as extensions of global platform ideas, and in some cases, the strategic and creative origination of cross-channel campaigns for local brands.
Must be forward thinking and embrace creative innovation in the digital space.
Must be an effective manager of people to ensure creative department is motivated and enthusiastic, able to empower teams to take on responsibility and be inspired about their work.
Ability and proven track record of leading and building high performing social creative teams.
An effective manager of people to ensure creative department is upbeat and enthusiastic. Empowering teams to take on more responsibility and be inspired about their work.
Experience with leveraging social platforms to craft bold impactful ideas.
Active user of social platforms preferably with a finger on pulse of the latest trends/happenings.
Strategically strong. Understands the client's business and is able to connect business challenges with impactful ideas that drive business results.
Excellent interpersonal, communication, organisational and management skills with a proven ability to independently manage multiple priorities in a fast-paced environment.
Must be persuasive and very articulate when it comes to directing or presenting, inspiring confidence and trust in colleagues and clients alike.
Proven confidence negotiating with and influencing peers and senior clients.
Explorative with latest AI tools.
True passion for food and beverage vertical. Experience in the drinks or FMCG space a bonus but not essential.
Passion for learning and self-improvement.
Proactive and a self-starter.
Positive attitude and ability to work under tight deadlines.
People leadership:
You ensure diversity in every sense in the teams you build, sustaining a fair and equitable approach to hiring, promotions and performance management.
You are a magnet for talent. The brightest creative minds want to work at your side.
You communicate a vision that people can get behind, building and sustaining pride and trust in employees and clients
Responsibilities:
Developing concepts that have a real impact on culture and solve business problems.
Collaborating with F&B team from strategy development through production.
Understanding clients' business and shaping creative that furthers it.
Owning projects from beginning to end and is the integral part of the project team.
Working across a range of creative deliverables and channels.
Working across a plethora of media agnostic, regional or global client projects.
Ability to lead, drive creative conversations with senior clients and stakeholders.
Requirements:
12 - 15 years of experience in branding or advertising agencies working across global, regional and local client work.
Amazing body of work that showcased your ideas and copy craft.
All the organizational, communications, and project-juggling skills you need in a creative environment.
Ability to work independently as well as in a team environment.
You can work with other disciplines and clients to understand feedback and even take it sometimes.
Interest in working with strategy and other creatives to take a boring brief and make a thumb-stopping piece of social content or fame-building work.
You are plugged into culture and hungry to make work that takes over culture.
We are laser-focused on creating the right circumstances for everyone to do the best work of their careers at F&B.
One way we do that is by supporting autonomous client teams. This team is accountable together. No one in the team reports to anyone. We get in there on equal terms. We trust each other-all voices matter. We work together to find solutions, strategies, messages, ideas, and innovations-that we all believe in.
And because we stay clear of traditional hierarchy on the client team level, we also have very few basic titles.
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We are looking for a Creative Director / Copy with strong conceptual chops and an obsession with craft to join our team. This Creative Director / Copy role requires a strategic thinker with an ambitious spirit and the ability to champion F&B’s work, culture, and process. This person should be able to craft smart brand platforms and culture-disrupting campaigns, as well as mastering and improving brand tone.
As we work as a small, close-knit, collaborative team, this person will be expected to collaborate across disciplines. This person will report directly to the Head of Creative.
We are looking for a Creative Director / Copy with strong conceptual chops and an obsession with craft to join our team. This Creative Director / Copy role requires a strategic thinker with an ambitious spirit and the ability to champion F&B’s work, culture, and process. This person should be able to craft smart brand platforms and culture-disrupting campaigns, as well as mastering and improving brand tone.
As we work as a small, close-knit, collaborative team, this person will be expected to collaborate across disciplines. This person will report directly to the Head of Creative.
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Responsible for leading the creative direction of our POV and brand messaging to communicate what makes us different. Blend an ROI-focused approach with creative experimentation to figure out which messages and mediums effectively connect with our customers, and scale-up the winners. Ensure we further develop our brand look and feel, and treat our formal brand guidelines as a living document. Expand two major types of content quickly; high funnel level awareness content, and lower funnel level educational content. Find ways to develop and use educational content at the awareness level, whether that stems from in-house resources, or industry and influencer partnerships.Brand Reach:
Responsible For All Creative Assets For Paid And Organic Campaigns, Ecommerce, Shows/events, And More. Produce Fresh, Innovative Work That Translates Complex Ideas Into Compelling Assets And Experiences For Sophisticated Audiences.Collaboration:
You’re artistic and creative, and you also enjoy focusing on efficiency and ROI. You understand that data drives decisions and ROI delivers even more ammo for your creative arsenal. You’ll partner with our new CMO to not only manage our brand and execute our POV, and also to make sure your creative projects fit budgets and deadlines. Not fighting against that grain is your unexpected CD superpower.Promotions:
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Apex is a leading provider of high-performance automotive wheels and accessories, catering to the motorsport and performance car enthusiast community. Our mission is to provide wheels that deliver real and measurable performance and to protect consumers from a misleading industry full of fashion-focused wheels.
We recently completed a major rebrand and now we’re focused on team expansion. We’re in the midst of rolling out the branding changes with our new website launching mid-June. Under the leadership of our new CMO, your primary goals are to lead and further build our creative team, and deliver awesome media and educational content everywhere it’s needed. You’ll serve as the creative voice of our brand for all assets. We’re doing a ton of things really well, but our creative team is lacking leadership and direction. Your vision and talents will supercharge everything we do.
Following the teachings of the book Play Bigger, the work of establishing our new brand category and unique POV is done. But there’s still work to do - now we need you to live and breathe the POV and use it as your creative north star. It’s your turn to utilize your strong leadership and creative talent to put that POV into action. Although we’ve committed to a long-term, high-level, creative direction, there’s a tremendous amount of room for you to leave your mark on our brand, and our industry. Our new POV relies heavily on educating our audience, and we need you to help us deliver. Not only should content be more engaging, viral and on brand, but the things we are doing well should scale up and not be dropped for the next shiny object.
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Be a strong strategic thinker who is capable of partnering with other team leaders to set a solid foundation from which great creative work can take shape
Benchmark creative output against leading players in the market and develop quality creative assets and content that attracts, informs, and engages target audiences.
Act as one of the agency’s creative leaders and produce compelling content across various platforms
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