Identify and recruit suitable Xiaohongshu influencers with relevant audience demographics and engagement rates to align with clients' promotional goals.
Coordinate influencer campaigns from inception to execution, ensuring seamless collaboration between clients and influencers to maximize campaign effectiveness.
Monitor and analyze campaign performance metrics, providing clients with insightful reports on key performance indicators such as reach, engagement, and conversion rates.
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Serving clients by providing customized digital marketing plans and market insights for advertisers ranging from all industries in social media platforms to yield the best results.
Educate and support clients regarding account outcomes, support coverage, and issue resolution while nurturing and retaining positive relationships for continued collaboration.
Providing vital product insights, feedback and revenue trends, from their own experience using the products and sharing the feedback from the Advertisers.
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Assist in marketing activities including liaise with KOL/KOC, leaflet printing, copywriting etc.
Prepare marketing materials for product launches and event
Market research and competitive analysis to identify trends, opportunities, and best practices in current TikTok, IG, & Facebook content marketing.
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Work together with team members to devise marketing strategies, generate, and manage leads, ensuring seamless follow-up in the enrollment process post-lead generation. Maintain friendly and positive communication with customers, including leads, parents, and enterprises. Qualifications Bachelor’s degree in Marketing, Communications, or related field, with at least 1 year of experience in digital marketing, preferably in the education sector.
Demonstrated ability in using digital marketing tools (e.g.,Facebook Ads Manager, SEO tools, Wix) and managing lead conversion processes effectively. Highly proficient in design tools, such as Photoshop etc. Creative thinker with excellent interpersonal skills, able to innovate and stay abreast of digital marketing trends and best practices.
Good interpersonal skills and good team player. Meticulous and able to work independently. Speak English and Mandarin.