First and foremost, a creative individual who sees innovation as a tool to deliver compelling advertising. An experimentalist who isn’t restricted by media. And a communicator who takes his/her craft to the digital and social space.
Craft Compelling Copy: Develop captivating copy for paid media campaigns, website content, product descriptions, email marketing, social media posts, and other marketing collateral, with a specific focus on UX copy that enhances user interaction and engagement.
Collaborate Cross-Functionally: Work closely with the marketing team, e-commerce team, and external agencies to ensure alignment of messaging with brand guidelines and marketing objectives.
Adapt Tone and Style: Tailor messaging to resonate with diverse audiences while maintaining brand voice and tone consistency.
...
SEO Optimisation: Implement SEO best practices in copywriting to enhance visibility and drive organic traffic.
Copy Editing and Proofreading: Review and refine copy for accuracy, grammar, style, and coherence, utilising inspect-element on desktop and mobile browsers to ensure optimal copy length and quality, avoiding orphan text.
Stay Updated: Keep abreast of industry trends, competitor activities, and best practices to continually enhance copywriting strategies.
...
SEO Optimisation: Implement SEO best practices in copywriting to enhance visibility and drive organic traffic.
Copy Editing and Proofreading: Review and refine copy for accuracy, grammar, style, and coherence, utilising inspect-element on desktop and mobile browsers to ensure optimal copy length and quality, avoiding orphan text.
Stay Updated: Keep abreast of industry trends, competitor activities, and best practices to continually enhance copywriting strategies.
...