The Role The Director of Sales and Marketing is responsible for planning and implementing sales, marketing programs, both short and long term, targeted toward existing and new markets by performing the duties personally or through the Sales & Marketing team. The incumbent directs the day-to-day activities, plans, develops and communicates strategies and goals for the teams, which include Rooms Sales, and Marketing & Communications. The Director of Sales and Marketing works closely with the General Manager to determine appropriate sales strategies in all market segments towards maximizing the hotel revenues. He/She also responsible for developing and implementing strategies to increase revenue by attracting guests through digital marketing campaigns. He / She is responsible for driving the teams in developing new accounts, nurturing existing accounts and implementing sales and marketing strategies. The incumbent will also work with the Corporate Team and Owner to create and implement hotel-level tactical sales and marketing plans, analyze current / potential market and sales trends and spearhead all activities to increase revenue and market share through added business volume and increased rate for the Hotel.
Develop and implement strategic sales & marketing plans and take effective actions to achieve Room Sales and Event sales revenue in order to optimize general business opportunities.
Develop and manage sales/marketing operating budgets, be in control of expenses and apply the best possible costs management in his/her responsibility.
Develop and recommend product positioning, packaging and pricing strategy to produce the highest possible long-term market share.
Observe and evaluate the market and main competitors, identify trend and adjust marketing strategy to meet changing market and competitive conditions so as to achieve satisfactory market share in relation to industry and economic trends.
Establish realistic yet challenging sales targets and measure the effectiveness of strategies, tactical actions and performances of the sales team.
Establish and maintain relationships with industry influencers and key strategic partners and network business relations to corporate clients, like airlines, tourist offices, travel / destination management companies etc.
Oversee advertising and promotional activities, including print, online, electronic media, direct mail, etc and guide preparation of marketing activity reports.
Direct marketing activities and ensure effective results within designated budgets. Maintain consistent Mondrian Brand standards throughout all products, promotional material and events.
Direct the effective distribution of product via various channels and develop effective strategies to maximize yield. MONDRIAN SINGAPORE DUXTON Job Description At Mondrian Singapore, we create a vibe that makes our guests want to live every moment more intensely. We dare, others follow
Meet with key clients, assisting sales team with managing relationships to negotiate and close deals.
Represent the hotel at Trade Shows, Sales Calls & Conferences to promote the hotel and its products whilst seeking new business opportunities.
Prepare periodic sales report showing sales volume, potential sales and areas of proposal client base expansion to evaluate production and plan for future sustained business.
Responsible for establishing policies and procedures and ensuring adherence
Marketing:
Lead the hotel positioning strategy with specific emphasis on target audience, competitive differentiation, value proposition communication & activation.
Develop and deliver the annual marketing plan and marketing budgets in line with the hotel strategic priorities and revenue target by market segments.
Lead online marketing & social media strategies
Pro-actively identify relevant marketing partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience.
Lead event marketing & programming
Act as a Brand Champion with the hotel teams. Together with the General Manager, drive brand activation and ensure the brand experience comes alive through the hotel messaging and guest experience.
Support sales and operations teams with the creation of marketing collateral and tactical promotions associated with the key market segments (E.g. Groups, Beverage and Food, Suites)
Supporting Public Relations activities
Market and competition analyses
Perhaps leading a team of Specialists for digital Marketing, and PR
How do I deliver this?
Tell it like it is - Authentic, honest, you mean it, sincere, true.
Have fun and make friends
- fun, energetic, whimsical, upbeat, “wink", casual.
I've got your back - Accountable, responsible, makes up for own promises, knows how to take ownership, follows - thru, dependable.
Play to win
