Develop and execute comprehensive digital marketing strategies aligned with business goals, incorporating a mix of channels such as SEO, SEM, social media, email marketing, content marketing, and digital advertising.
Identify new opportunities and emerging trends in digital marketing to stay ahead of the curve and maximize campaign effectiveness.
preferred. Minimum a Diploma. A minimum certification of the Japanese Language Proficiency Test Level 1 ( JLPT N1 ) as the websites are in the Japanese language.
The ability to present across, information, ideas in images, videos, and in the transcript structure in the Japanese language, with the Japanese customers in Japan. Possess relevant digital communication tools (email, Slack, Trello) and relevant experience operating e-commerce software, such as CMS, and web analytics tools (Google Analytics, Google Search Console, Tableau). Specialize in at least an area of B2C digital marketing such as Email Marketing, SNS, Marketing Automation, New User Acquisition, Competitive Analysis, User Analysis, Web Advertising, Offline Events, Business Intelligence.
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Develop and execute comprehensive social media strategies across various platforms such as Facebook, Twitter, lnstagram, TikTok and YouTube.
Create engaging content, including text, images, and videos, that resonates with our target audience and aligns with our brand voice and messaging.
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Increase traffic flow through direct and semi-direct online channels to boost the property's overall revenue. Prioritize the hotel’s websites as the primary electronic distribution channel and oversee its online presence across multiple digital platforms, such as the official website, social media channels, and online travel agencies (OTAs). Improve online listings and ensure guests receive accurate and current information.
Drive organic traffic and improve search engine rankings through effective search engine optimization (SEO) strategies.
Conduct regular quality assurance audits on the hotels descriptive content & images to ensure parity on all channels and integrity with brand website.
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Work closely with designers on visual materials for online and social media platform, ensure align with brand guidelines
Formulate social media strategies to improve brand awareness; interact with readers, drive engagement and build up communities online and turning them into brand advocates
Conduct market researches, both qualitative and quantitative, to understand the market trend, consumer needs and behaviors so as to identify brand opportunities and challenges for growth and development
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Conduct market research to identify customer needs, preferences, and market trends, and incorporate insights into product release strategies.
Collaborate with product development teams to develop and execute effective product launch strategies, including product positioning, messaging, and promotional materials.
Coordinate and track activities related to product releases, such as feature development, testing, documentation, and regulatory compliance.
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Build and maintain relationships with affiliate partners, negotiate partnerships, and track and report on affiliate campaign performance.
Utilise analytics platforms to track, measure, and analyse campaign performance, providing actionable insights for marketing campaigns and business activities
Build and maintain relationships with advertising platforms, vendors, and agency partners to optimise campaign performance.
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