1602精釀啤酒的品牌故事

1602年，回到婆羅洲島的初期。那一年，婆羅洲島地圖正式由Cornelis Claes出版，记录了荷兰航海家Oliver Van Noort来到婆羅洲岛的航海旅程。该地图屬於其中最早也是最完整的婆羅洲地图。

Oliver Van Noort 是第一位環繞世界的荷蘭航海家。他于1598年7月2日，带着四艘船，共248位船员從荷蘭鹿特丹港启航。途经巴西的里约热内卢，圣克拉拉岛，巴塔哥尼亚海岸，麦哲伦海峡，智利，秘鲁海岸，菲律宾，爪哇岛等地。旅途艰辛，面对气候恶劣，船只损坏，还遭受印第安人的袭击。

这地图描绘了Oliver Van Noort于1601年1月1日抵达汶莱海域试图锚点定船只时，受到许多约有100艘本地船只围绕。 Oliver Van Noort以和谐的方式和汶莱苏丹交涉，说服苏丹他是没有敌意，以和平前来。

Oliver Van Noort 于1601年8月26日回到荷蘭鹿特丹時，只帶著他最後一艘船“毛里求斯號”和他原本248名中的45名船員回去。

Oliver Van Noort 的該次困難重重的航海旅程，成就了其中最初最完整的婆羅洲島地圖于1602年面世。1602年，婆羅洲島因此正式在世界占了一席之地，也讓世界認識了遠在世界的另一個角落有個美麗的婆羅洲島。

同樣的，經歷了許多的挑戰和困難，無論在技術上，財務上，政治和規條上，環境上，我們排除万难，1602精釀啤酒終於在砂拉越面世。我们向世界的展示了砂拉越本土釀製的新鮮啤酒，讓世界重新認識婆羅洲島，正式让婆羅洲岛在世界的啤酒酿制业里占了一席之地。

過去的幾個世紀，許許多多的廠家為了迎合世界對啤酒的高量需求，啤酒已經大量被工業化。1602精釀啤酒顛覆啤酒工業化的趨勢，堅持回到最初啤酒的傳統釀製方法，將啤酒最初的精心釀造過程復原，回到最原始的色香味，給予味蕾最終極的享受。這也就有如將我們帶回到1602年的那一個時光隧道，回到最起初的那個初衷。

過去的420年，許許多多的先賢先聖守護了砂拉越，也在這裡創造了無限的可能。

未來的420年，我們將繼續堅定守護我們的家園，一同創造屬於砂拉越子民的輝煌。

1602精釀啤酒

让砂拉越子民尝到新鲜满满的啤酒

为砂拉越子民创造商机满满的家园

The Brand Story of 1602 Craft Beer

1602 is a historically significant year for Borneo Island. It was in 1602 that the map of Borneo was officially published to the World by Cornelis Claes, in recording the voyage of the Dutch navigator, Oliver Van Noort, to Borneo Island. This map belongs to one of the earliest maps of the complete Borneo.

Oliver Van Noort was the first Dutch navigator to circumnavigate the World. He set sail from Rotterdam, the Netherlands, with four ships and a total of 248 crew members on July 2, 1598. Passing through Rio de Janeiro, Santa Clara Island, Patagonia Coast, the Strait of Magellan, Chilean and Peruvian Coast, the Philippines, Java Island and many other places, the journey was arduous, marked by bad weather, ship damages, and huge losses to attacks by the Indians.

This map depicts roughly 100 local boats clustered around Oliver Van Noort’s vessel when it attempted to set anchor at the waters of the Brunei Empire on January 1, 1601. Oliver Van Noort negotiated with the Sultan of Brunei in a harmonious manner, convincing the Sultan that he was not hostile but had come in peace.

On August 26, 1601, Oliver Van Hoort returned to Rotterdam with only his last ship, The Mauritius, and 45 of his original crew of 248 men.

Oliver Van Noort's voyage, filled with challenges and difficulties, resulted in the first and most complete map of the Borneo Island, which was released in 1602. Noort’s effort placed the Island of Borneo on the World Map, and the World came to know this beautiful paradise that is the Borneo Island, tucked away in another corner of the World.

420 years later – in 2022 – having overcome great challenges and difficulties, involved technical, financial, political, regulatory and circumstantial, 1602 Craft Beer was finally born in Sarawak, giving the World the first and only fresh craft beer brewed in Borneo. The World is invited to redefine Sarawak. 1602 Craft Beer has given Sarawak a place in the World's beer brewing industry.

For centuries, beer producers have industrialized beer production in order to meet the World's high demand for beer. 1602 Craft Beer intends to subvert the trend of industrialized beer production, by insisting on returning to the original, meticulous brewing method, which gives beer its most original colour and fragrance and allows the taste buds the ultimate enjoyment. As if traveling back in time to 1602, our intention is to bring us back to the original root.

For the past 420 years, many sages and ancestors have guarded Sarawak and created infinite possibilities here in Sarawak, in Borneo.

For the next 420 years, we will continue to firmly guard our homeland and work together to create brilliance that belongs to the people of Sarawak.

In 1602 Craft Beer, we are determined to enable all Sarawakians to enjoy fresh beer and to create a home full of business opportunities for Sarawakians.

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