Develop new business opportunities by analyzing business needs and brand’s requirements.
Develop and implement a go-to-market channel marketing plan including promotion, animation partnerships and consumer activations.
Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
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In close liaison with Strategic Insight Function to monitor brand performance in order to identify short and long term issues / opportunities. Analyse how the brand is positioned / is competing in the market and crystallize targeted consumer insights and competitiveness.
Translate brand strategies and objectives into brand product & packaging, trade and consumer engagement, and launch to market execution.
Lead the development of all elements of the marketing mix including new product and packaging, brand communication and strategies to strengthen brand equity and ensure alignment to brand positioning as defined by HQ.
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Develop and execute strategic marketing plans to strengthen brand awareness and drive revenue in the APAC region for various brands within The Cookware Company's portfolio.
Collaborate with cross-functional teams, including product development, sales, and ecommerce, to ensure cohesive and effective brand messaging for multiple brands.
Conduct market research to identify trends, consumer behaviours, and competitor activities across various brands, providing insights for strategic decision-making.
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Develop and direct the implementation of brand plans for existing and new products, lead and execute marketing campaigns, new launches / relaunches, regular trade activations, promotions, sales forecasts, budgets and programs and ensure its effective and timely implementation to achieve brand objectives.
Work in conjunction with media department/ advertising agency / creative & PR agency to develop and implement effective campaigns and promotions.
Constantly monitor and analyses A&P activities for optimum use of budgets.
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Research into industry trends & public perception and aiding in the creation of marketing and advertising campaigns to strengthen the brands identities.
Keep abreast with consumer’s behavior, marketplace trends, market research, trade dynamics, business drivers and competitor’s strategy.
Contribute to product innovation by delivering product development programs to further margin growth.
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• Work within given budget and ensure optimum utilization of funds through close monitoring and regular analysis.
• Work in conjunction with NPD department to develop and launch new products.
• Conduct market research or trade surveys to investigate and keep abreast of competitor's activities, market trends and keep company informed of such activities and proactive actions.
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We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?
Collaborate with Una Brands leadership team to formulate brand strategy and initiatives to scale your brand (incl. channel expansion, pricing etc.)
Analyse brand data (financials, ad performance, website performance etc.) to develop strategies to increase conversions / sales / margins
Proactively catch issues before they become problems and understand everything about the ecosystem in which your products are selling (e.g., competitor landscape, industry landscape, marketplace rule changes).
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Plan and execute marketing programs including product launches, conferences, workshops, and public programs, ensuring alignment with sales tools and messages.
Collaborate with cross-functional teams to support sales and profit objectives by developing in-depth marketing strategies, driving product portfolio growth, and identifying areas for expansion.
Forecast, plan, and manage the Advertising & Promotion (A&P) budget to maximize ROI.
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Ice Cream plays a key role in driving strong growth momentum in the region and we need great people to help us achieve it. We are looking for a driven, proactive, creative and resourceful Brand Manager who will make this ideal future a reality for the business. The successful candidate will be responsible for building stronger purpose-driven brand equity for our brands (“Happy People, Happy Planet”), driving brand power, innovation, branding, communication and performance tracking and ensuring excellent consumer experience across the full funnel and partnering with markets for strategy deployment to propel the growth of Ice-Cream. The culture is key and we are looking for someone who enjoys bringing their best self to work and their team.
To support and achieve sales, profit strate ike snare objectives by planning and incorporating in-depth marketing strategies to drive the product portfolio & identifying areas for growth.
To forecast, plan & manage assigned A&P budget.
To provide forecast and monito inventory and coordinate with logistic and supply chain team.
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This is a unique opportunity for a growth specialist to develop within a VC-backed startup that aims to become the next global consumer goods giant. As a Brand Manager / Senior Brand Manager, you will be in charge of scaling one of the largest brands in our portfolio to become a regional and global champion. All while working closely with the founding team.
This is a unique opportunity for a growth specialist to develop within a VC-backed startup that aims to become the next global consumer goods giant. As a Brand Manager / Senior Brand Manager, you will be in charge of scaling one of the largest brands in our portfolio to become a regional and global champion. All while working closely with the founding team.
Ice Cream houses have some of the most iconic brands in the world – Magnum, Wall’s, and Ben & Jerry’s. As the largest ice cream company in the world, we have over 100 years of experience in spreading joy and happiness. The ice-Cream brand creates happier moments within the communities where we operate and continually innovate to bring ice creams that excite.
WHO WE ARE LOOKING FOR
Ice Cream plays a key role in driving strong growth momentum in the region and we need great people to help us achieve it. We are looking for a driven, proactive, creative and resourceful Brand Manager who will make this ideal future a reality for the business. The successful candidate will be responsible for building stronger purpose-driven brand equity for our brands (“Happy People, Happy Planet”), driving brand power, innovation, branding, communication and performance tracking and ensuring excellent consumer experience across the full funnel and partnering with markets for strategy deployment to propel the growth of Ice-Cream. The culture is key and we are looking for someone who enjoys bringing their best self to work and their team.
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Ice Cream houses have some of the most iconic brands in the world – Magnum, Wall’s, and Ben & Jerry’s. As the largest ice cream company in the world, we have over 100 years of experience in spreading joy and happiness. The ice-Cream brand creates happier moments within the communities where we operate and continually innovate to bring ice creams that excite.
You and other Senior Brand Managers (each handling a brand/category) will report to the Brand Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.
Ice Cream houses have some of the most iconic brands in the world – Magnum, Wall’s, and Ben & Jerry’s. As the largest ice cream company in the world, we have over 100 years of experience in spreading joy and happiness. The ice-Cream brand creates happier moments within the communities where we operate and continually innovate to bring ice creams that excite.
You and other Senior Brand Managers (each handling a brand/category) will report to the Brand Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.
What Success Looks Like
Demonstrate positive relationship building skills in initial engagements with multi-functional teams
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