Conduct consumer and market research to identify how our brand is positioned, and provide insights to establish, sustain and grow brand awareness and market share
Take the lead to develop the brand strategy and growth plans, while working closely with Marketing & Operations
Work closely with internal stakeholders to ensure that our products and services are aligned with the brand direction. This shall encompass store operations and growth, business analysis, new product development and customer experience.
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Develop comprehensive brand strategies that align with the company's overall goals and objectives. This includes identifying target audiences, analyzing market trends, and positioning the brand effectively.
Brand Identity Management:
Manage the visual and verbal elements of the brand, including logos, taglines, and messaging. Ensure consistency in branding across all communication channels, including advertising, packaging, and digital platforms.
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Collaborating with production teams to create products that align with the brand image and values and meet market demands.
Planning and implementing effective marketing campaigns, including advertising, promotions, and social media activities, to increase brand awareness and sales.
Maintaining good relationships with customers, responding to their feedback, and providing support to ensure high customer satisfaction.
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Collaborating with production teams to create products that align with the brand image and values and meet market demands.
Planning and implementing effective marketing campaigns, including advertising, promotions, and social media activities, to increase brand awareness and sales.
Maintaining good relationships with customers, responding to their feedback, and providing support to ensure high customer satisfaction.
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Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio.
Develop portfolio selling for therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
Build strong multi-channel engagement plan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns.
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Collaborating with production teams to create products that align with the brand image and values and meet market demands.
Planning and implementing effective marketing campaigns, including advertising, promotions, and social media activities, to increase brand awareness and sales.
Maintaining good relationships with customers, responding to their feedback, and providing support to ensure high customer satisfaction.
...
Collaborating with production teams to create products that align with the brand image and values and meet market demands.
Planning and implementing effective marketing campaigns, including advertising, promotions, and social media activities, to increase brand awareness and sales.
Maintaining good relationships with customers, responding to their feedback, and providing support to ensure high customer satisfaction.
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Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a Senior Brand Manager who will develop and implement the entire consumer marketing programme for brands. This individual will also drive category growth by monitoring brand performance and managing the expenditure of the brand.
Digital/Communications/Marketing Degree equivalent
Minimum 7 years of experience in brand management and consumer marketing. Experience in FMCG is an advantage.
Demonstratable success in building brands based on consumer insights
Proven experience of driving brand performance and growth
Experience leading teams as well as managing projects and budgets
Experience of optimization and testing through analytics and consumer behavior analysis
Agency Management and Brand management experience is ideal
Craft and implement comprehensive marketing strategies, including advertising, promotions, creative projects, media relations, sponsorships, and event management
Drive Revenue and Growth:
Formulate innovative revenue and profit growth strategies, leading the tactical execution of marketing communications to achieve business objectives
Lead Campaigns to Success:
Spearhead campaigns and communications from launch through optimization, ensuring exceptional performance and results
Harness Digital Power:
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We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?