Lead branding and marketing strategy development and implementation for a portfolio of fashion and lifestyle brands.
Take the lead on communication/negotiation with department store personnel and in-store marketing by leveraging department store resources.
Promotion Planning: Know what promotion works and be able to plan for a full-year calendar of eCommerce and retail shop events and activities to enhance the shopper experience and achieve sales targets.
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Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.
Gathering, investigating, and summarizing market data and trends.
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